I help small businesses improve how they show up on Google and social media without the cost or complexity of a traditional agency. With a background in digital marketing from UGA, I focus on practical strategies that make sense for your business and the customers you're trying to reach.
I'm a digital marketing graduate from the University of Georgia with experience in campaign development, social strategy, audience research, brand positioning, and paid-media budget management. Through projects like my internship with UGA's Georgia Journal of Law and Technology, a national Arby's marketing competition, and founding my own small e-commerce brand, I've learned how to take research and ideas and turn them into clear, actionable marketing strategies.
I like marketing that feels professional without being overcomplicated and actually connects with the people it's meant to reach. Google Ads and Google Analytics certified.
My approach to marketing comes from a mix of hands-on projects, research, campaign development, and customer-facing experience. Each has helped shape the way I look at businesses, their audiences, and the problems marketing can actually help solve.
Proposed rebranding this UGA-affiliated journal from the Journal of Intellectual Property Law to the Georgia Journal of Law and Technology (GA JOLT), a direction the organization adopted. Built an Apr–Dec content calendar to help the journal publish more consistently on LinkedIn.
Led research and pitch development for a four-person team using consumer and competitor data, then presented a story-driven strategy to competition coaches, earning praise for making detailed findings clear and compelling.
Ran paid Facebook and TikTok campaigns for my own e-commerce brand, generating $500+ in sales from about $130 in ad spend, a roughly 3.8x return, by narrowing audience targeting and closely monitoring a limited budget.
Handled 200+ check-ins across high-traffic UGA game weekends while providing attentive service to fans, alumni, and families, and kept reservation and operational records accurate along the way.
I focus on a few key areas that can make a real difference for small businesses: improving your website, helping customers find you through search, and building a stronger social media presence. The goal is simple. Figure out what your business actually needs and create a clear strategy around it.
A selection of marketing strategy, research, and campaign projects that show how I approach different brands, audiences, and marketing challenges.
Proposed rebranding UGA's Journal of Intellectual Property Law as the Georgia Journal of Law and Technology (GA JOLT), a direction the organization adopted, then built an Apr–Dec LinkedIn content calendar to keep the journal publishing consistently.
Led research and pitch development for a four-person team using consumer and competitor data to make Arby's more relevant to younger consumers, combining audience insights, brand positioning, and digital content into one cohesive campaign.
A multi-channel campaign concept tying Nike's playoff legacy to real-time fan storytelling, an exclusive Clutch Pack drop, and a $240,000 budget projected to deliver a 5.35:1 return on ad spend.
Built and ran paid Facebook and TikTok campaigns for my own e-commerce brand, generating $500+ in sales from roughly $130 in ad spend by narrowing audience targeting and closely monitoring a limited budget.
I take a look at your current Google and social media presence and send back three specific areas I think you could improve. No commitment required.
You'll receive a clear scope, timeline, and price based on what your business actually needs. No unnecessary services or overly complicated packages.
Once the plan is approved, I get to work putting the strategy in place. The exact setup and timeline depend on the services we're working on together.
For ongoing services, you'll receive a clear monthly update on what's working, what can improve, and what I recommend focusing on next. No confusing marketing jargon or reports that don't actually tell you anything.