I help small businesses improve how they show up on Google and social media without the cost or complexity of a traditional agency. With a background in digital marketing from UGA, I focus on practical strategies that make sense for your business and the customers you're trying to reach.
I'm a digital marketing graduate from the University of Georgia with experience in campaign development, social strategy, audience research, and brand positioning. Through projects like my work with UGA's Journal of Intellectual Property Law and a national Arby's marketing competition, I've learned how to take research and ideas and turn them into clear, actionable marketing strategies.
I like marketing that feels professional without being overcomplicated and actually connects with the people it's meant to reach.
My approach to marketing comes from a mix of hands-on projects, research, campaign development, and customer-facing experience. Each has helped shape the way I look at businesses, their audiences, and the problems marketing can actually help solve.
Helped develop a clearer marketing direction for a UGA-affiliated law journal through audience research, target market analysis, LinkedIn strategy, content planning, and campaign timeline development.
Used audience insights, brand positioning, digital content ideas, and influencer strategy to help build one cohesive campaign concept that was presented to competition judges.
Worked directly with guests every day, solving problems, answering questions, and helping keep daily operations organized. That experience taught me a lot about communication and how people actually respond to businesses.
I focus on a few key areas that can make a real difference for small businesses: improving your website, helping customers find you through search, and building a stronger social media presence. The goal is simple. Figure out what your business actually needs and create a clear strategy around it.
A selection of marketing strategy, research, and campaign projects that show how I approach different brands, audiences, and marketing challenges.
Developed branding and content recommendations for UGA's Journal of Intellectual Property Law, including target audience research, LinkedIn strategy, and a content rollout for the journal's 2025–26 executive board announcement.
Helped develop a research-backed campaign designed to make Arby's more relevant to younger consumers. Our strategy combined audience insights, brand positioning, digital content, and influencer marketing into one cohesive campaign.
A multi-channel campaign concept tying Nike's playoff legacy to real-time fan storytelling, an exclusive Clutch Pack drop, and a projected 5.35:1 return on ad spend.
I take a look at your current Google and social media presence and send back three specific areas I think you could improve. No commitment required.
You'll receive a clear scope, timeline, and price based on what your business actually needs. No unnecessary services or overly complicated packages.
Once the plan is approved, I get to work putting the strategy in place. The exact setup and timeline depend on the services we're working on together.
For ongoing services, you'll receive a clear monthly update on what's working, what can improve, and what I recommend focusing on next. No confusing marketing jargon or reports that don't actually tell you anything.